Meeting on Digital Marketing and Social Media Strategy

The meeting marked a crucial step in designing the digital marketing strategy for the DSDSMovement project, with a focus on developing the Tajen Tourism Village. The DSDSMovement team, comprising academics, tourism practitioners, and digital marketing experts, discussed a digital marketing framework to outline strategic steps aligned with business goals, including selecting the right platforms and measuring the success of digital campaigns. The discussion aimed to ensure that each marketing initiative would have a maximum impact on the development of tourism and the sustainability of Desa Tajen.

The meeting further delved into the customer journey to identify the best ways to connect the audience with the project at each stage of their journey, from awareness to decision-making to visit Desa Tajen. The team designed a targeted marketing approach with relevant content at each stage to ensure the audience felt engaged and motivated to participate in environmental conservation and rural tourism development activities.

Another key focus was the development of an effective social media strategy, selecting platforms such as Instagram, Facebook, and YouTube to attract the right audience. By creating visual content showcasing the natural beauty and culture of Desa Tajen, and leveraging social media features like stories and hashtags, the team hopes to build strong engagement and raise awareness about the importance of sustainable, community-based tourism. The meeting aimed to establish a solid foundation for advancing the DSDSMovement project and realizing the vision of an independent and sustainable Desa Wisata Tajen.